When a company advertises on the Internet, the company pays the operators of search engines each time an ad for the company appears with search results and someone clicks on the link. Click fraud is when a computer program pretending to be a customer clicks on the link. An analysis of
1,200
clicks coming into a company’s site during a week identified
190
of these clicks as fraudulent. Complete parts (a) through (c) below.
1,200
clicks coming into a company’s site during a week identified
190
of these clicks as fraudulent. Complete parts (a) through (c) below.