Glossier Case Study: (The completed assignment should not be more than 3 pages and/or 1500 words)
- In your opinion, and based on the lesson we had on content marketing, what are the main strategies/tactics that helped Glossier build a massive brand with such a fan following and community?
- What do you think was the starting point for brand Glossier? (Think from the content marketing lesson angle)
- What are all the types of content that were available in the “Intothegloss” blog/community? Please take a look at the blog today and look at the types of content they have and map it with the content marketing matrix we looked at
- What was Glossier’s content distribution strategy? Was it successful or not? Explain with examples.
- Evaluate the current website of Glossier and evaluate their content marketing strategy