Finance homework help

Glossier Case Study: (The completed assignment should not be more than 3 pages and/or 1500 words)

  1. In your opinion, and based on the lesson we had on content marketing, what are the main strategies/tactics that helped Glossier build a massive brand with such a fan following and community?


  1. What do you think was the starting point for brand Glossier? (Think from the content marketing lesson angle)


  1. What are all the types of content that were available in the “Intothegloss” blog/community? Please take a look at the blog today and look at the types of content they have and map it with the content marketing matrix we looked at


  1. What was Glossier’s content distribution strategy? Was it successful or not? Explain with examples.


  1. Evaluate the current website of Glossier and evaluate their content marketing strategy


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