100 word minimum per question.
Chapter 17
1. Identify and discuss the 8 major modes of communication that are part of the marketing communications mix.
2. Identify and discuss the 6 elements of the hierarchy of effects model.
3. Identify and discuss 4 possible communication objectives.
Chapter 18
4 Identify and discuss the 4 advertising objectives.
5 Discuss television ads as it relates to developing the advertising campaign.
6 Discuss media selection, reach, frequency, and impact.
7  Based on the article in the Journal of Marketing,
discuss data access vulnerability: the ethical and legal issues associated with the firm having access to the customer’s personal data.
What do you see as the ethical dilemma?  As a consultant to executives, what recommendations would you make regarding data privacy?


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