2. Identified how organic and paid search campaigns could be created and what results might happen along with well-defined reasoning.
3. Adwords text ad and organic search result included both title and description, followed character limits, was written with company goals in mind, and a justification for each was provided.
4. Conclusion summarized why it is important to pursue both paid and organic search campaigns, highlighted differences in terms of speed of effectiveness, and demonstrated an understanding of associated costs short vs. long-term.