MGT 402

College of Administrative and Financial Sciences
Assignment 1

Course Name: Entrepreneurship and Small Business Student’s Name:
Course Code: – MGT 402 Student’s ID Number:
Semester: II CRN:
Academic Year: 1440/1441 H

For Instructor’s Use only

Instructor’s Name:
Students’ Grade:  Marks Obtained/Out of Level of Marks: High/Middle/Low


  • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
  • Assignments submitted through email will not be accepted.
  • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
  • Students must mention question number clearly in their answer.
  • Late submission will NOT be accepted.
  • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
  • All answered must be typed using Times New Roman (size 12, double-spaced) No pictures containing text will be accepted and will be considered plagiarism).
  • Submissions without this cover page will NOT be accepted.

Department of Business Administration
Entrepreneurship and Small Business – MGT 402
Assignment 1
Marks: 5
Course Learning Outcomes:

  1. Demonstrate a solid understanding of the potential of entrepreneur in today’s competitive business world. (Lo 1.2).
  2. Demonstrate ability to think independently and systematically on developing a viable business model (Lo 1.3 & 3.7).
  3. Understand the place of small business in history and explore the strengths and weaknesses of small business. (Lo 1.1).

Assignment – 1
Assignment Instructions and Approach:

  1. Login to Saudi Digital Library (SDL).
  2. Click on “Open Access” The search engine page will open
  3. In search engine of SDL write the following title as keyword and click search button.

“PKC Laundries: a start-up business at the crossroads”

  1. Open the research article, read it thoroughly and answer the assignment questions.
  2. Besides this research paper use other relevant material also to support your answers.
  3. Support your submission with further scientific references.
  4. Use Saudi Electronic University academic writing standards and APA style guidelines

Assignment Questions:

  1. Critically analyze the Problems faced by the young entrepreneurs and strategies to overcome those problems. (Marks 2)
  2. Discuss the challenges of PKC as an aggregator business and the scope of what PKC can do in the future to strengthen its position. (Marks 2)
  3. Discuss the various marketing management issues such as segmenting, targeting and positioning? (Marks 1)



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