Phase 2

Strategic Plan Assignment 
Each student shall prepare a 10-page strategic plan following the assignment guidelines. The purpose of the strategic plan is to allow the selected healthcare organization to understand their current strategic position, where they want to be in the future, and how they will achieve those goals.  For this strategic plan, you will select an existing healthcare organization local to your community to conduct a strategic plan analysis on. The strategic plan should project 3 year’s worth of planning.  Additionally, students should focus on identifying a target market (consumer or business in South Florida) whose needs are not currently being met, not being met satisfactorily or even recognized. Students also should think about competitive offerings, and how their offering will be communicated and delivered. The solution must be actionable or realistic.
The strategic plan will be completed in 3 phases, which will all culminate to create the final strategic plan due on 4/22.  Please see below for the due dates of each phase.
Phase 2 due: March 5, 2020 (Objectives, Markets served and Sources of Income, Competition)
 
Section
Details to be included
Points
 
Objectives: short-term and long-term objectives
(1 page)
In table format, include short-term and long-term objectives.  Short-term objectives should be accomplished during the next 12 months, while long-term objectives should be accomplished during the subsequent 24 months. State the objectives in one column and in another column, indicate how the organization will accomplish the stated objectives.
Remember, objectives need to be measurable!
Markets Served and Sources of Income
(1 page)
Identify the primary market of the healthcare organization that is serves. Also, identify the sources of income for the healthcare organization.
Competition
(1 page)
Describe and identify the competition faced by the healthcare organization.  Who are their competitors?